Subscribe in a reader
Focus your efforts on service and packages, not points
I was just reading in the trades where many hotels, especially boutique hotels, are vamping up their rewards points programs to increase sales this summer travel season. Hmm, who said this would work?
What I know for sure is that travelers, especially family travelers, are seeking value and excellent service this season and forevermore. This strategy is especially off because not many family travelers are taking the time to track down how many points they have and whether it will determine what hotel or resort they choose. This method usually works best with airlines. I mean, who wouldn’t pass up a free round trip flight?
If your property is looking to increase its occupancy this summer, talk to your team about being of service and start thinking of ways to offer that service in a way that stands out from the rest. Tell your marketing department about what you’ve come up with so that they can promote the idea to get guests through the door. And then DO IT, CONSISTENTLY!
If you want to see your sales increase among family travelers, it’s time to stop thinking “corporate” and start thinking like parents. Ask yourself, “what would I expect from a resort or hotel while vacationing with my children?”
Family Travel Suite Celebrates One Year of Informing Families and Shaking Up the Travel Industry
Well HELLO There!
I am pleased to announce that Family Travel Suite has reached a very BIG milestone. We’re turning one year old this month! Wooo hoo!
Thanks to my loyal readers, we’ve informed and entertained over 8,000 of you family travelers.
As you may or may not know, the original intent of this blog is to keep the travel industry on its toes when it comes to the way families are being served when they travel. In fact, that’s what my company, Republic Media International is all about, consulting and educating the travel industry on how to serve the family traveler, smarter.
Well, several of my clients and peers have spoken. They want to read more about how to serve family travelers, smarter, and less about what’s going on in the news. Bummer.
I’m all for change, and now is a good time to make that switch. In the next few weeks, you will begin to notice a new look and feel at Family Travel Suite. I’m going to speak more to the travel industry to ensure that they truly “get it” when it comes to what you families want. I hope you don’t mind.
I encourage you to stay tuned and chime in if I miss something in representing you, the family traveler. Let your voice be heard.
Happy Birthday Family Travel Suite!
I love and appreciate you guys for all of your support.
